Question 4: Who would be the audience for your media product?
Above is a visual representation of the audience for my media product, which shows brands they like and their clothing style as well as bands and music artists they listen to. This is an audience that has a strong interest in the rock and metal genre, and their appearance connotes this interest from the accessories like studs and ear-stretchers to the clothes they buy, to proudly display this love for the music, as the genre is all about individuality. My audience may read similar magazines already such as Kerrang!, Metal Hammer and Classic Rock, and has an age range of 15-25 (although a few Classic Rock readers may be in an older generation). My audience like iconic brands such as Coca Cola, and like to purchase clothing and accessories from shops like Vans, Asylum and Converse. They like to use the social medias Pinterest and Tumblr to interact with others. The bands my audience likes are KoRn, Metallica, Nirvana, Iron Maiden, Foo Fighters and System of a Down.
How did I find this information?
I found this information through the site https://yougov.co.uk/find-solutions/profiles/ , a trusted UK free-to-use site that is a tool for audience segmentation and media planning. You can use it to search for a brand or product, and it will show you an average representation of the audience, along with information such as the brands they enjoy using, occupation, media consumption, digital and mobile behavior and other demographics. I started with searching for readers of Kerrang!, a popular rock/metal music genre magazine, as mine is similar to theirs and so I knew I could use the information to get an accurate idea of my audience's tastes. Below is a screen-shot of a few of the pages I found that show the brands and interests I depicted in my audience collage:
After I found that readers of Kerrang! are also readers of Metal Hammer magazine, I decided to find some demographics for Metal Hammer also, so I could then draw some comparisons and find similarities and differences. Below is a compilation of this information in screen-shots:
The key similarity I found was that both of these audiences have the same age range of 18-24 and the average representation being the male gender, however as previously mentioned I will keep my audience as broad and open as possible to reach more potential readers. Although, it was interesting to see that Metal Hammer and Kerrang! also shared some of the same brands, interests in terms of entertainment and media, and overall values, which gave me enough information to construct an accurate representation for my own audience. I chose to represent this in a visual collage format to make it instantly obvious, to anyone looking at my media product research, the kind of people that purchase and read my magazine.
